BACKGROUND
The customer is recognized nationwide as a pre-eminent provider of distinctive modern design furnishings and accessories. The Company markets and sells products in numerous categories to both residential and commercial customers through its over 60 studios (as their stores are known), 3 sales annexes (as their liquidation centers are known), a phone center and website. This multi-channel, integrated sales strategy enables the customer to maintain a high proportion of products in stock at all times, reinforces brand awareness, enhances customer knowledge of the products, and produces operational benefits that drive market penetration.
When the customer first contacted AGS, they were using an unmanageably large number of LTL (less than truckload) carriers from their DC (Distribution Center) located in central Kentucky. Their transportation manager was challenged to provide residential and commercial delivery to a demanding group of customers who expected their delivery experience to match the high quality of the product and stores they were purchasing from. The problem was, LTL carriers couldn’t deliver, but AGS could…
WHY AGS?
AGS was selected to replace several regional motor carriers that were handling their home delivery products that exceed the FedEx and UPS Ground size (165 inches in length + girth) and weight (150 pounds) limits.
A key factor that led to the AGS selection was the web tracking visibility on shipment progress and scheduled delivery times that were available to customers.
HOW AGS HELPED
AGS proposed, and the customer accepted, that rather than accepting the LTL delivery standard of curbside delivery, that in order to enhance their customer’s delivery experiences, that all residential deliveries be provided with an enhanced service upgrade from what they had experienced in the past – AGS Threshold Delivery.
Our Home Delivery Solution offered:
- Telephone contact of every customer prior to delivery being made.
- Confirmed Weekday and four hour delivery window
- Upgraded final mile delivery no longer made to the curbside, but a threshold delivery in which merchandise was brought across the sweep of the doorway
- Automatic provisioning of lift gate and two man service where required based on individual piece weight or dimensions
As the AGS Threshold service had such an overwhelmingly positive response from their internal customers; the studio sales staff and the repeat customers, that a new service enhancement was requested of AGS, their single source Threshold Delivery Service provider – Room Of Choice. Our ROC solution provided them with a service enhancement on larger and heavier items that their clients were requesting be carried up or down stairs and placed precisely in the room where the furniture would be used. Our ROC service features an automatic two man team delivery made during a pre-scheduled appointment day and four hour window.
RECOVERY AND RETURN
AGS supports the high service expectations of the customer’s purchasers by performing merchandise Recovery and Return in those instances where an order is refused due to customer remorse, or a piece of furniture wasn’t a good fit. AGS Customer Service makes direct contact with each customer once on RMA (Return Material Authorization) is issued. The pre-pickup call confirms whether merchandise is in sealed original packing, repacked or requires AGS to remove unpacked merchandise and package at the local AGS Station to ensure safe return back to the closest DC or annex location.
DISTRIBUTION BY-PASS
The most recent enhancement made to the program was the implementation of a Distribution By-pass model in which AGS eliminates multiple legs of transportation by shipping products directly from more than three dozen of their suppliers, reducing both time in transit and cost previously incurred by double handling through a distribution center.
WHITE GLOVE DELIVERY
During peak months, they have shipped in excess of 2,500 orders per month, and continues to count on AGS to further enhance their program with special projects including dedicated fleet performing White Glove Delivery and offering international transportation solutions to Canada, Mexico and Asia.